SEO keywords play a pivotal role in raising your online visibility. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a word or phrase that people type into search engines when they are searching for a specific service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to associate what users are searching for to the content that your website is providing. Effectively using these keywords will help attract the right audience and boost the likelihood of conversions.

Having established the explanation of an SEO keyword, let's look at methods for efficiently using keywords. Improving the use of keywords requires a balance. You'd want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Consider also using keywords in the metadata and headers of your website, as these are areas where search engines often look.

Furthermore, it's crucial to choose keywords that click here connect with your audience. This signifies understanding the way they talk, their searching habits and their demands.

In conclusion, a well-chosen SEO keyword can serve as a link between what a person is looking for and the service or information you provide. It's a crucial tool to be successful in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.